Haeckel, Stephan H., ‘Managing the information-intensive firm of 2001’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Han,Jiawei, Cai, Yandong and Cercone, Nick, ‘Knowledge Discovery in Databases: An Attribute-Oriented Approach’, Proceedings of the 1992 International Conference on Very Large Databases, VLDB ’92, Vancouver, Canada, August 1992, pp. 547-559.
Hassan, S.S. and Katsanis, L.P., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994c, pp. 47-62.
Huizingh
Reviews
There are no reviews yet.