Hoch, Stephen J., ‘Expert and Models in combination’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Hornik, K., Stinchcombe, M. and White, H., ‘Universal approximation of an unknown mapping and its derivatives using multilayer feedforward networks’, Neural Networks 3(5), pp. 551-560.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Reviews
There are no reviews yet.