Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Hoch, Stephen J., ‘Expert and Models in combination’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Han, Jiawei, Fu, Yongjian, Koperski, Krzysztof, Melli, Gabor, Wang, Wei and Zaiane, Osmar R., ‘Knowledge Mining in Databases: An Integration of Machine Learning Methodologies with Database Technologies”, Canadian Artificial Intelligence, October 1995.
Kramer
Reviews
There are no reviews yet.