Kumar, V., Aksoy, Lerzan, Donkers, Bas, Venkatesan, Raikumar, Wiesel, Thorsten and Tillmans, Sebastian, ‘Undervalued or Overvalued Customers: Capturing Total Engagement Value’, Journal of Service Research, Vol. 13, No. 3, 2010, pp. 297-310.

Kumar

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Dimensions 14 cm

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