Levitt, Theodore, The Marketing Imagination, The Free Press, New York, 1983.
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Huizingh, Eelko, ‘Gebiologeerd door neurale netwerken’, Tijdschrift voor Marketing, Juni 1996, pp. 46-50.
Hee, K.M. van, ‘Informatiesystemen en Beslissingsondersteuning’, Informatie, Jaargang 27, Nr. 11, November 1985, pp. 978-986.
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Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Jackson, E. Atlee, ‘No Provable Limits to Scientific Knowledge’, ….. July 1995.
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