McKenna, Regis, ‘Real-Time Marketing’, Harvard Business Review, July-August 1995, pp. 87-95.
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Haykin, Simon, Neural Networks – A Comprehensive Foundation, Macmillan College Publishing Group, 1994.
Jackson, E. Atlee, ‘No Provable Limits to Scientific Knowledge’, ….. July 1995.
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Huizingh, Eelko, ‘Gebiologeerd door neurale netwerken’, Tijdschrift voor Marketing, Juni 1996, pp. 46-50.
Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.
McKenna
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