Munier, Bertrand, Selten, Reinhard, Bouyssou, D., Bourgine, P., Day, R., Harvey, N., Hilton, D, Machina, M.J., Parker, PH., Sterman, J., Weber, E., Wernerfelt, B. and Wensley, R., ‘Bounded Rationality Modeling’, Marketing Letters, Vol. 10, No. 3, 1999, pp. 233-248.

Munier

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