Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
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‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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