Peterson, Robert A., Balasubramanian, Sridhar, and Bronnenberg, Bart J., ‘Exploring the Implications of the Internet for Consumer Marketing’, Journal of the Academy of Marketing Science, Vol. 25, No. 4, 1997, pp. 329-346.
Peterson, Robert A., Balasubramanian, Sridhar, and Bronnenberg, Bart J., ‘Exploring the Implications of the Internet for Consumer Marketing’, Journal of the Academy of Marketing Science, Vol. 25, No. 4, 1997, pp. 329-346.
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