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    Guadagni

    Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.

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    Ing

    Ing, David, and Mitchell, Andrew A., ‘Point-of-Sale data in consumer goods marketing: transforming the art of marketing into the science of marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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    Han

    Han, Jiawei, Fu, Yongjian, Koperski, Krzysztof, Melli, Gabor, Wang, Wei and Zaiane, Osmar R., ‘Knowledge Mining in Databases: An Integration of Machine Learning Methodologies with Database Technologies”, Canadian Artificial Intelligence, October 1995.

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    Hakansson

    Hakansson, H., ‘The Swedish Approach to Europe’, in: Strategies for International Industrial Marketing, eds. Turnbull, P.W. and J.P. Valla, Croon Helm, 1986.

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    Han

    Han, Jiawei, Cai, Yandong and Cercone, Nick, ‘Concept-Based Classification in Relational Databases’, Workshop Notes on Knowledge Discovery in Databases, KDD ’91, Anaheim, CA, July 1991, pp. 77-94.

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