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    Hassan

    Hassan, S.S., and Kaynak, E., ‘Market Globalization: An introduction’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994, pp. 3-17.

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    Hassan

    Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.

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    Hoch

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    Higby

    Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.

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    Haeckel

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