Hoffman, Donna L. and Novak, Thomas P., ‘Marketing in Hypermedia Computer-Mediated Envirionments: Conceptual Foundations’, Journal of Marketing, 60, July 1996, pp. 50-68.
Hoffman, Donna L. and Novak, Thomas P., ‘Marketing in Hypermedia Computer-Mediated Envirionments: Conceptual Foundations’, Journal of Marketing, 60, July 1996, pp. 50-68.
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