Hirst, Melvyn, ‘End-User Computing in Marketing’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 221-246.
Hirst, Melvyn, ‘End-User Computing in Marketing’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 221-246.
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