Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.
Haeckel, Stephan H., ‘Managing the information-intensive firm of 2001’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Hakansson, H., ‘The Swedish Approach to Europe’, in: Strategies for International Industrial Marketing, eds. Turnbull, P.W. and J.P. Valla, Croon Helm, 1986.
Han, Jiawei, Fu, Yongjian, Koperski, Krzysztof, Melli, Gabor, Wang, Wei and Zaiane, Osmar R., ‘Knowledge Mining in Databases: An Integration of Machine Learning Methodologies with Database Technologies”, Canadian Artificial Intelligence, October 1995.
Rogers
Reviews
There are no reviews yet.