Tapp, Alan, Principles of Direct and Database Marketing, Financial Times/Pitman Publishing, London, 1998.

Tapp

€0.01

Dimensions 369 cm

Reviews

There are no reviews yet.

Be the first to review “Tapp”

Your email address will not be published. Required fields are marked *

Related products

  • Add to cart

    Han

    Han,Jiawei, Cai, Yandong and Cercone, Nick, ‘Knowledge Discovery in Databases: An Attribute-Oriented Approach’, Proceedings of the 1992 International Conference on Very Large Databases, VLDB ’92, Vancouver, Canada, August 1992, pp. 547-559.

    Uncategorized Add to cart
  • Add to cart

    Hoch

    Hoch, Stephen J., ‘Expert and Models in combination’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

    Uncategorized Add to cart
  • Add to cart

    Hakansson

    Hakansson, H., ‘The Swedish Approach to Europe’, in: Strategies for International Industrial Marketing, eds. Turnbull, P.W. and J.P. Valla, Croon Helm, 1986.

    Uncategorized Add to cart
  • Add to cart

    Higby

    Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.

    Uncategorized Add to cart
  • Add to cart

    Hassan

    Hassan, S.S., and Kaynak, E., ‘Market Globalization: An introduction’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994, pp. 3-17.

    Uncategorized Add to cart
PlaceholderTapp
€0.01
Scroll to Top