Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Hoptroff, Richard G., ‘The Principles and Practice of Time Series Forecasting and Business Modelling Using Neural Nets’, Neural Computing Applications, Vol. 1, No. 1, 1992.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Verbeke
Reviews
There are no reviews yet.