Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
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Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
Koselka, Franta, High Tech Marketing: Integratie van marketing en technologie, Stenfert Kroese, Leiden, 1992.
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