Hakansson, H., ‘The Swedish Approach to Europe’, in: Strategies for International Industrial Marketing, eds. Turnbull, P.W. and J.P. Valla, Croon Helm, 1986.
Herstatt, C. and von Hippel, E., ‘Developing New Products via the Lead User Method: a Case Study in a Low-tech Field’, Journal of Product Innovation Management, 9:3, September 1992, 213-221.
Reviews
There are no reviews yet.