Rust, Roland T., Zeithaml, Valerie A. and Lemon, Katherine N., Driving Customer Equity – How Customer Life Time Value is Reshaping Corporate Strategy, The Free Press, New York, 2000.
Blattberg, Robert C., Getz, Gary and Thomas, Jacquelyn S., Customer Equity – Building and Managing Relationships as Valuable Assets, Harvard Business School Press, Boston, Massachusetts, 2001.
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