Winer, Russell S., Deighton, John, Gupta, Sunil, Johnson, Eric J., Mellers, Barbara, Morwitz, Vicki G., O’Guinn, Thomas, Rangaswmy, Arvind, and Sawyer, Alan G., ‘Choice in Computer-Mediated Environments’, Marketing Letters, Vol. 8, No.3, 1997, pp. 287-296.

Winer

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