Ing, David, and Mitchell, Andrew A., ‘Point-of-Sale data in consumer goods marketing: transforming the art of marketing into the science of marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Hakansson, H. and Snehota, I., ‘No Business is an Island: The Network Concept of Business Strategy’, Scandinavian Journal of Management, Vol. 4, No. 3, 1989, pp. 187-200.
Reviews
There are no reviews yet.