Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.
Hoch, Stephen J., ‘Expert and Models in combination’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Yan
Reviews
There are no reviews yet.