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  Day

  Day, George S.,?The Capabilities of Market-Driven Organizations?, Journal of Marketing, Vol. 58, October 1994, pp. 37-52.

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  Day

  Day, George S., ‘Managing Market Relationships’, Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, pp. 24-30.

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  Day

  Day, George S. and Montgomery, David B., ?Charting New Directions for Marketing?, Journal of Marketing, Vol. 63, Special Issue 1999, pp. 3-13.

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  Day

  Day, George S. And Wensley, Robin, ?Marketing Theory with a Strategic Orientation?, Journal of Marketing, Vol. 47, Fall 1983, pp. 79-89.

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  Day

  Day, G., and Glazer, R., ‘Harnessing the marketing information revolution: toward the market driven learning organization’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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