Our knowledge library.

  • Dholakia

    Dholakia, Utpal Paul, and Bagozzi, Richard P., ‘Consumer Behavior in Digital Environments’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 163-200.

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  • Diamantopoulos

    Diamantopolous, A., “Modelling with LISREL: A Guide to the Uninitiated’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 105-136.

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  • Dibb

    Dibb, Sally, “Market Segmentation: Changes and Challenges”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 205-236.

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  • Dibb

    Dibb, Sally and Farhangmehr, Minoo, ‘Loglinear Analysis in Marketing’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 153-168

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  • Dick

    Dick, Alan S. and Basu, Kunal, ‘Customer Loyalty: Toward an Integrated Conceptual Framework’, Journal of the Academy of Marketing Science, Vol. 22, No. 2, 1994, pp 99-113.

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