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    Anton

    Anton, J., Customer Relationship Management – Making Hard Decisions with Soft Numbers, Prentice Hall, New Jersey, 1996.

    CUSTOMER EXPERIENCE + CUSTOMER VALUE Add to cart
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    Applegate

    Applegate, Lynda M., “E-Business Models – Making Sense of the Internet Business Landscape”, in: Information Technology and the Future Enterprise – New Models for Managers, eds. Dickson, Gary W. and DeSanctis, Gerardine, , Prentice Hall, Upper Saddle River, New Yersey, 2001, pp. 49-85.

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    Applegate

    Applegate, Lynda M., Konsynski, Benn R. and Nunamaker, Jay F., ‘Model Management Systems: Design for Decision Support’, Decision Support Systems, Vol. 2, 1986, pp. 81-91.

    DECISION SUPPORT SYSTEMEN Add to cart
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    Arbor

    Arbor Software, ‘Relational OLAP: Expectations & Relality’, An Arbor Software White Paper, 1995

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    Arbor Software

    ‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996

    MARKETING-COMMUNICATIE Add to cart
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