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  Arndt

  Arndt, Johan, ‘On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving’, Journal of Marketing, Vol. 49, Summer 1985, pp. 11-23.

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  Arndt

  Arndt, Johan, ‘The Political Economy Paradigm: Foundation for Theory Building in Marketing’, Journal of Marketing, Vol. 47, Fall 1983, pp. 44-54.

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  Arnould

  Arnould, Eric J., and Thomson, Craig J., “Consumer Culture Theory (CCT): Twenty years of research”, The Journal of Consumer Research, Vol. 31, No. 4, March 2005, pp. 868-882.

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  Arnouts

  Arnouts, Hans, Rutten, Leon and Meijer, Matthias, Met Kop en Schouders – Blauwdruk voor een klantgestuurde organisatie, Samsom, Deventer, 2000

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  Arthanayake

  Arthanayake, Nihal. Let?s Talk: How to Have Better Conversations. Trapeze, 2023.

  VAARDIGHEDEN Add to cart