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  Bagozzi

  Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29

  MARKETING-COMMUNICATIE Add to cart
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  Bagozzi

  Bagozzi, R.P., ‘Reflections on Relationship Marketing in Consumer Markets’, Journal of Academy of Marketing Science, Vol. 23, No. 4, 1995, pp. 272-277.

  MARKETING-COMMUNICATIE Add to cart
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  Bahlmann

  Bahlmann, Tineke, Meesters, Barbie, and Nunnink, Herman, De organisatie die nooit bestond – een zoektocht naar vormen van organisatie, Academic Service, Schoonhoven, 1998.

  STRATEGIE MANAGEMENT ORGANISATIE Add to cart
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  Bailetti

  Bailetti, Antonio J. and Guild, Paul D., ‘Designers’ Impressions of Direct Contact Between Product Designers and Champions of Innovation’, Journal of Product Innovation Management, 8, 1991, pp.91-103

  PRODUCT ONTWIKKELING Add to cart
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  Baker

  Baker, Norman R., Winkofsky, E.P., Langmeyer, Lynn, and Sweeney, Dennis J., ‘Idea Generation: A Procrustean Bed of Variables, Hypotheses and Implications’, TIMS 15, Managementof Research and Innovation, eds. Dean, Burton V. and Goldhar, Joel L., Elsevier, 1980, pp. 33-49

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