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    Rangaswamy

    Rangaswamy, Arvind, Burke, Raymond R., Eliashberg, Jehoshua, Wind, Jerry, ‘Expert Systems for Marketing’ , Technical Report, The Wharton School, University of Pennsylvania, October 1987.

    Uncategorized Add to cart
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    Rao

    Rao, Vithala R. and Steckel, Joel H., ‘Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing’, Working Paper MARK-94-11, Leonard N. Stern School of Business, New York University, 1994.

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    Rapaille

    Rapaille, Clotaire, The Culture Code – An ingenious way to understand why people around the world buy and live as they do, Broadway Books, New York, 2006.

    MAATSCHAPPIJ Add to cart
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    Rapp

    Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.

    MARKETING-COMMUNICATIE Add to cart
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    Rapp

    Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.

    CUSTOMER RELATIONSHIP MANAGEMENT + CUSTOMER FACING TECHNOLOGY Add to cart
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