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    Reijnders

    Reijnders, Will and Geyskens, Inge, ‘Retail 2005’, in: Frambach, Ruud and Poiesz, Theo, (eds.), Trends in Marketing, Samson, Alphen aan den Rijn, 1999, pp. 123-138.

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    Reinertsen

    Reinertsen, Donald G. and Smith, Preston G., ‘The Strategist’s Role in Shortening Product Development’, The Journal of Business Strategy, July/August 1991, pp. 18-22

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    Reynolds

    Reynolds, Jonathan, ‘Lifestyle Databases: Strategic Marketing Tools ?’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 55-66

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    Reynolds

    Reynolds, Robert G., ‘An Introduction to Cultural Algorithms’, Unpublished Paper, Hall Wayne State University

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    Rheingold

    Rheingold, Howard, Smart Mobs – The Next Social Revolution, Perseus Publishing, Cambridge, 2003

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