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    Roberts

    Roberts, Mary Lou and Berger, Paul D., Direct Marketing Management, Prentice Hall, Englewood Cliffs, 1989.

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    Roberts

    Roberts, Mary Lou, ‘Expanding the Role of the Direct Marketing Database’, Journal of Direct Marketing, Vol. 11, No. 4, Fall 1997, pp. 26-35.

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    Roberts

    Roberts, Edward B., ‘Strategic Transformation and the Succes of High Technology Companies’, IJTM, Special Publication on the Role of Technology in Corparate Policy, 1991, pp. 59-80

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    Robertson

    Robertson, Douglas S., The New Renaissance – Computers and the Next Level of Civilization, Oxford University Press, Oxford, 1998

    INFORMATIE MANAGEMENT Add to cart
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    Robertson

    Robertson, David and Ulrich, Karl, ‘Planning for Product Platforms’, Sloan Management Review, Summer 1998, pp. 19-31.

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