Our knowledge library.

  • Roest

    Roest, Henk, and Pieters, Rik, ‘Continu verantwoordelijk voor klantwaarde: de veranderende functie van dienstenmarketing’, in: Frambach, Ruud and Poiesz, Theo, (eds.), Trends in Marketing, Samson, Alphen aan den Rijn, 1999, pp. 13-25.

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  • Roest

    Roest, W.F., Grondslagen van het ontwikkelen van informatiesystemen, Uitgeverij het Glazen Oog, Venlo, 1988.

    SOFTWARE DEVELOPMENT + ALGORITME Add to cart
  • Rogers

    Rogers, Everett M. and Stanfield, David J., ‘Adoption and Diffusion of New Products: Emerging Generalizations and Hypotheses’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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  • Rogers

    Rogers, Everett M., The diffusion of innovations, third edition, The Free Press, New York, 1983.

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  • Rogers

    Rogers, David L., The Network is Your Customer – Five Strategies to Thrive in a Digital Age, Yale University Press, London, 2010.

    MARKETING-COMMUNICATIE Add to cart
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