Our knowledge library.

  • Salzman

    Salzman, Marian, Matathia, Ira and O’Reilly, Ann, Buzz – Harness the Power of Influence and Create Demand, John Wiley & Sons, Hoboken, New Jersey, 2003.

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  • Sambamurthy

    Sambamurthy, V., Straub, Detmar W., and Watson, Richard T., “Managing IT in the Digital Era”, in: Information Technology and the Future Enterprise – New Models for Managers, eds. Dickson, Gary W. and DeSanctis, Gerardine, , Prentice Hall, Upper Saddle River, New Yersey, 2001, pp. 282-305.

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  • Sampler

    Sampler, Jeffrey L., ‘IT and Organizational Structure’, in: Information Management – The Organizational Dimension, eds. Earl, Michael J., Oxford University Press, 1996, pp. 5-22.

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  • Sampler

    Sampler, Jeffrey, and Chau, Charles, ‘Ad-Interim 1996: The Future of Interactive Advertising’, CRIM Working Paper 96-4, Centre for Research in Information Management, London Business School, 1996.

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  • Sanchez

    Sanchez, Ron, ‘Modular Architectures in the Marketing Process’, Journal of Marketing, Vol. 63, Special Issue 1999, pp. 92-111.

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