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    Sheth

    Sheth, Jagdish N., Sisodia, Rajendra S. and Sharma, Arun, ‘The Antecedents and Consequences of Customer-Centric Marketing’, Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, pp. 55-66.

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    Sheth

    Sheth, Jagdish N. and Sisodia, Rajendra S., ‘Revisiting Marketing’s Lawlike Generalizations’, Journal of the Academy of Marketing Science, Vol. 27, No. 1, 1999, pp. 71-87.

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    Shifman

    Shifman, Limor, The MIT Press, Cambridge, Massachusetts, 2014.

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    Shine

    Shine, Trevor, ‘The Use of Targeting by Consumer Packaged Goods/Fast Moving Consumer Goods Companies: a UK/US Perspective’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 105-114

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    Shiner

    Shiner, Donald V., ‘An Empirical Study of the Integration of R&D with Marketing in High Technology Firms’, in:TIMS 15, Managementof Research and Innovation, eds. Dean, Burton V. and Goldhar, Joel L., Elsevier, 1980, pp. 153-163

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