Our knowledge library.

  • Simmons

    Simmons, Annette, The Story Factor – Inspiration, Influence, and Persuasion through the Art of Storytelling, Perseus Publishing, Cambrigde, Massachussets, 2002.

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  • Simon

    Simon, H.A., Administrative Behavior, MacMillan, New York, 1947.

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  • Simon

    Simon, H.A., Economics, Bounded Rationality and the Cognitive Revolution, Edward Elgar Publishing Company, Vermont, 1992.

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  • Simon

    Simon, Hermann and Schumann, Hans, ‘Pricing Opportunities in the Digital Age’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 362-390.

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  • Simons

    Simons, J.L., and Verheijen, G.M.A., Informatiestrategie als managementopgave – Planning, ontwikkeling en beheer van de informatieverzorging op basis van information engineering, Kluwert Bedrijfswetenschappen/Stenfert Kroese Uitgevers, Deventer, 1991.

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