Our knowledge library.

  • Add to cart

    Tversky

    Tversky, Amos and Kahnemann, Daniel, ‘Judgment Under Uncertainty: Heuristics and Biases’, Science, 185, pp. 1974, 1124-1131.

    Uncategorized Add to cart
  • Add to cart

    Tversky

    Tversky, Amos and Kahneman, Daniel, ‘Belief in the Law of Small Numbers’, Psychological Bulletin, Vol. 2, 1971, pp. 105-110.

    Uncategorized Add to cart
  • Add to cart

    Tynan

    Tynan, Caroline, ‘A Review of the Marriage Analogy in Relationship Marketing’, Journal of Marketing Management, 13, 1997, pp. 695-703.

    Uncategorized Add to cart
  • Add to cart

    Tzokas

    Tzokas, Nikolaos, Hart, Susan and Saren, Michael, “New Product Development: A Marketing Agenda for Change”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 237-256.

    Uncategorized Add to cart
  • Add to cart

    Tzuo

    Tzuo, Tien, and Gabe Weisert. Subscribed: Why the Subscription Model Will Be Your Company?s Future – and What to Do About. Portfolio, 2025.

    MARKETING-COMMUNICATIE Add to cart
Scroll to Top