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  Ullman

  Ullman, Wolfram and Wonnemann, ‘Swatch’s worldwide Launch of a Database Club: a Case Study’, Journal of Database Marketing, Vol.1, No. 4, 1994, pp.307-313

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  Ulrich

  Ulrich, Dave, ‘Intellectual Capital = Competence x Commitment’, Sloan Management Review, Winter 1998, pp. 15-26.

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  Umpleby

  Umpleby, Stuart A., ?The Science of Cybernetics and the Cybernetics of Science?, Cybernetics and Systems, Vol. 21, No. 1, 1990, pp. 109-121

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  Umpleby

  Umpleby, Stuart A., ?The Cybernetics of Conceptual Systems?, Research Paper, Institute for Advanced Studies, Vienna, Austria, July 8, 1994

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  Uncles

  Uncles, Mark, ?Do You or Your Customers Need a Loyalty Scheme?, Journal of Targeting, Measurement and Analysis for Marketing, ??

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