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  Webster

  Webster, Frederick E., Market-Driven Management – Using the New Marketing Concept to Create a Customer Oriented Company, John Wiley & Sons, New York, 1994.

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  Webster

  Webster, Frederick E. Jr., ‘Understanding the Relationships Among Brands, Consumers, and Resellers’, Journal of the Academy of Marketing Science, Vol. 28., No. 1, 2000, pp. 17-23.

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  Weetch

  Weetch, Russel and Zienkiewicz, Andrew, ‘Practical Considerations in Database Design’, Journal of Database Marketing, Vol. 1, No.3 , pp. 211-219

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  Wegen

  Wegen, Bert van, “Measuring the Economic Value of Information Systems’, Unpublished Paper, Department of Social Science Informatics, University of Amsterdam, June 1995

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  Weghorst

  Weghorst, Paul and Knol, Henk Jan, Typologie van Informatiesystemen, Academic Service, Schoonhoven, 1991.

  INFORMATIE BESTUURLIJK Add to cart