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  Wierenga

  Wierenga, B. and Van Bruggen, G.H., ‘Marketing Management Support Systemen: gebruik en effectiviteit (II)’, Tijdschrift voor Marketing, mei 1992, p. 54-62.

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  Wierenga

  Wierenga, B., van Campen, P.A.F.M., Huizingh, K.R.E., Oude Ophuis, P.A.M., ‘Marketing Decision Support Systemen in Nederlandse Bedrijven’, Tijdschrift voor Marketing, Mei 1992, pp. 30-38. [in dutch]

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  Wierenga

  Wierenga, Berend, and Bruggen, Gerrit H., ?Marketing Management Support Systems: Evolution. Adoption and Effectiveness?, ESOMAR Symposium ?Information Based Decision Making in Marketing: Reconciling the needs and interest of decision makers, data collectors and data providers?, Paris, 17-19 November, 1993

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  Wierenga

  Wierenga, Berend, Van Bruggen, Gerrit H. and Staelin, Richard, ‘The Succes of Marketing Management Support Systems’, Marketing Science, Vol. 18, No. 3, 1999, pp. 196-207.

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  Wiersema

  Wiersema, Fred, Customer Intimacy – Pick Your Partners, Shape Your Culture, Win Together, Harper Collins, 1997, London

  CUSTOMER RELATIONSHIP MANAGEMENT + CUSTOMER FACING TECHNOLOGY Add to cart