Leonard, Andrew, Bots: The origin of new species, First Edition, Hardwired, 1997.
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Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
Peverelli, R.G., et al, De Marketeer in de wolken – Een andere kijk op marketing en informatietechnologie, Samsom BedrijfsInformatie, Alphen a/d Rijn, 1994
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Ahuja, Vandana and medury, Yajulu, “Corporate blogs as e-CRM tools – Building consumer engagement through content management”, Database Marketing & Customer Strategy Management, Vol. 17, No. 2, 2010, pp. 91-105.
Wiersema, Fred, Customer Intimacy – Pick Your Partners, Shape Your Culture, Win Together, Harper Collins, 1997, London
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