Leonard, Andrew, Bots: The origin of new species, First Edition, Hardwired, 1997.
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Engelen, J.M.L. van, De Afstemming van Informatiesystemen op Marketingstrategieen – een Systematisch Perspectief, Keikes, Diepenheim, 1989.
Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
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Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
Ahuja, Vandana and medury, Yajulu, “Corporate blogs as e-CRM tools – Building consumer engagement through content management”, Database Marketing & Customer Strategy Management, Vol. 17, No. 2, 2010, pp. 91-105.
Leonard
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