CUSTOMER EXPERIENCE + CUSTOMER VALUE

Showing 1–5 of 9 results

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  Anton

  Anton, J., Customer Relationship Management – Making Hard Decisions with Soft Numbers, Prentice Hall, New Jersey, 1996.

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  Blattberg

  Blattberg, Robert C., Getz, Gary and Thomas, Jacquelyn S., Customer Equity – Building and Managing Relationships as Valuable Assets, Harvard Business School Press, Boston, Massachusetts, 2001.

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  Cross

  Cross, Richard and Smoth, Janet, Customer Bonding – Pathway to Lasting Customer Loyalty, NTC Business Books, Chicago, 1995.

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  Jankovic

  Jankovic, Alexandra, and Voskes, Tom, Make Disruption Work – A CEO Handbook for Digital Transformation, SparkOptimus, 2018.

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  Naumann

  Naumann, Earl and Giel, Kathleen, Customer Satisfaction Measurement and Management – Using the Voice of the Customer, Thomson Executive Press, 1995.

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