MARKETING-COMMUNICATIE

Showing 6–10 of 86 results

• Add to cart

  Ambach

  Ambach, Gregg, and Hess, Mike, ‘Measuring Long-term Effect in Marketing’, Marketing Research, Summer 2000, pp. 23-27.

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Ambler

  Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Ambler

  Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Ambler

  Ambler, Tim, and Kokkinaki, Flora, ‘Measuring Marketing Success’, Journal of Marketing Management, 13, 1997, pp. 665-678.

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Anderson

  Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.

  MARKETING-COMMUNICATIE Add to cart