MARKETING-COMMUNICATIE

Showing 11–15 of 86 results

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  Anderson

  Anderson, J.C., Hakansson, H. and Johanson, J., ‘Dyadic Business Relationships Within a Business Network Context’, Journal of Marketing, 58, October, 1994, pp. 1-15.

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  Andriesse

  Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12

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  Arbor Software

  ‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996

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  Armstrong

  Armstrong, J. Scott, Brodie, Roderick J. and Parsons, Andrew G., ‘Hypotheses in Marketing Science: Literature Review and Publication Audit’, Marketing Letters, Vol. 12, Nr. 2, 2001, pp. 171-187.

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  Arndt

  Arndt, Johan, ‘On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving’, Journal of Marketing, Vol. 49, Summer 1985, pp. 11-23.

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