MARKETING-COMMUNICATIE

  • Rogers

    Rogers, David L., The Network is Your Customer – Five Strategies to Thrive in a Digital Age, Yale University Press, London, 2010.

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  • Rohner

    Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.

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  • Schmitt

    Schmitt, Bernd H. and Brown, Laura, Build Your Own Garage – Blueprints and Tools to Unleash Your Company’s Hidden Creativity, The Free Press, New York, 2001.

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  • Simmons

    Simmons, Annette, The Story Factor – Inspiration, Influence, and Persuasion through the Art of Storytelling, Perseus Publishing, Cambrigde, Massachussets, 2002.

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  • Sutherland

    Sutherland, Rory, Alchemy – The Suprising Power of Ideas that don’t make Sense, WH Allen, London, 2019.

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