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  • Groot

    Groot, A.D. de, Methodologie – Grondslagen van onderzoek en denken in de gedragswetenschappen, Uitgeverij Mouton, Den Haag, 1961.

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  • Grover

    Grover, Varun, Jeong, Seung Ryul, and Segars, Albert H., ‘Information systems effectiveness: The construct space and patterns of application’, Information & Management, Vol. 31, 1996, pp. 177-191

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  • Guadagni

    Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.

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  • Guiltinan

    Guiltinan, Joseph P., ‘A Strategic Framework for Assesing Product Line Additions’, Journal of Product Innovation Management, 10, 1993, pp. 136-147

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  • Guiltinan

    Guiltinan, Joseph P. and Paul, Gordon W., Marketing Management – Strategies and Programs, Third Edition, McGraw-Hill Book Company, New York, 1988.

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