Uncategorized

  • Add to cart

    Kotabe

    Kotabe, Masaaki, Duhan, Dale F., Smith, David K., and Wilson, R. Dale, ?The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Enquiry?, Journal of Marketing, Vol. 55, January 1991, pp. 26-41

    Uncategorized Add to cart
  • Add to cart

    Kotler

    Kotler, Philip, ‘Computer Simulation in the Analysis of New-Product Decisions’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

    Uncategorized Add to cart
  • Add to cart

    Kotler

    Kotler, Philip and Armstrong, Gary, Principles of Marketing, Sixth Edition, Prentice Hall, Englewood Cliffs, New Yersey, 1994.

    Uncategorized Add to cart
  • Add to cart

    Kotler

    Kotler, Philip and Stonich, Paul J., ?Turbo Marketing Through Time Compression?, The Journal of Business Strategy, September/October 1991, pp. 24-29.

    Uncategorized Add to cart
  • Add to cart

    Kotler

    Kotler, Philip, Jain, Dipak C. and Maesincee, Suvit, Marketing Moves – A New Approach to Profits, Growth and Renewal, Harvard Business School Press, Boston, Massachusetts, 2002.

    Uncategorized Add to cart
Scroll to Top