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    Kremar

    Kremar, Helmut and Lucas, Henry C.,’Succes Factors for Strategic Information Systems’, Information & Management, 21, 1991, pp. 137-145

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    Krepapa

    Krepapa, Areti, Berthon, Pierre, Webb, Dave and Pitt, Leyland, ‘Market Orientation and Customer Satisfaction in the Service Dyad’, Working Paper Series 2000.06, University of Bath, School of Management, 2000.

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    Kruchten

    Kruchten, Philippe, The Rational Unified Process – An Introduction, Addison Wesley, 1999.

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    Krugman

    Krugman, Herbert E., ‘The Learning of Consumer Likes, Preferences, and Choices’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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    Kumar

    Kumar, V., Aksoy, Lerzan, Donkers, Bas, Venkatesan, Raikumar, Wiesel, Thorsten and Tillmans, Sebastian, ‘Undervalued or Overvalued Customers: Capturing Total Engagement Value’, Journal of Service Research, Vol. 13, No. 3, 2010, pp. 297-310.

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