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  Lennon

  Lennon, Clyde, ‘The use of experts systems methodology and marketing systems’, The Journal of Database Marketing, Vol. 1, No. 4, pp. 356-366

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  Lennox

  Lennox, Gerard, ‘An Intelligent Approach to Integrating Marketing Databases with Other Technologies’, Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp.24-29

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  Lensink

  Lensink, Aart, ‘Een nieuw product moet een oplossing zijn’, Rendement, 1994, pp. 16-21

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  Leonard

  Leonard, Dorothy and Straus, Susaan, ?Putting your company?s whole brain to work – conflict is essential to innovation/the key is to make the abrasion creative?, Harvard Business Review, July-August 1997, pp. 111-121

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  Leonard-Barton

  Leonard-Barton, D., Wellsprings of Knowledge – Building and Sustaining the Sources of Innovation, Harvard Business School Press, Boston, MA, 1995.

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