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  Lester

  Lester, Richard K., Piore, Michael J. and Malek, Kamal M., ‘Interpretive Management: What General Managers Can Learn From Design’, Harvard Business Review, March-April 1998, pp. 87-96.

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  Leverick

  Leverick, Fiona, Littler, Dale, Bruce, Margaret and Wilson, Dominic, ‘Using Information Technology Effectively: A Study of Marketing Installations’, Journal of Marketing Management, 14, 1998, pp. 927-962.

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  Levi

  Levy, Steven, Artificial Life, A Report from the frontier where computers meet biology, Vintage Books, a division of Random House Inc., New York, 1992.

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  Levin

  Levin, Nissan, and Zahavi, Jacob, ‘Segmentation Analysis With Managerial Judgment’, Journal of Direct Marketing, Vol. 10, Nr. 3, Summer 1996, pp. 28-47.

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  Levin

  Levin, Nissan and Zahavi, Jacob, ‘Datamining Digital Customers’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 256-282.

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