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  Levitin

  Levitin, Anany V. and Redman, Thomas C., ?Data as a Resource: Properties, Implications, and Prescriptions?, Sloan Management Review, Fall 1998, pp. 89-101.

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  Levitt

  Levitt, Theodore, The Marketing Imagination, The Free Press, New York, 1983.

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  Levitt

  Levitt, Theodore, ‘Differentiation – of Anything’, Harvard Business Review, January – February 1980.

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  Levitt

  Levitt, Theodore, ‘Marketing and the Corporate Purpose’, in: Changing Marketing Strategies in a New Economy, Backman, Jules and Czepiel, John, eds., The Bobbs-Merrill Company, 1977.

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  Lewington

  Lewington, John, Chernatony, Leslie de and Brown, Ann, ‘Harnessing the Power of Database Marketing’, Journal of Marketing Management, Vol. 12, 1996, pp. 329-346.

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